For some reason this wasn’t covered all that much in the media or in the industry – but its something significant and more importantly something to really think about. Facebook, the king of all social media, is starting to show a serious crack in its armor. According to InsideFacebook, in a graph released, there is a disturbing trend of facebook starting to have a negative growth in the key demographic of 18-35 year-olds. This is something very interesting, and more importantly should disturb Facebook executives enormously.

Of course Facebook is going to point out that the total positive growth was 320,000, and that they are growing in people 45+, and substantial growth in kids. However, anyone who understands the internet, growth patterns and influence patterns, will tell you that this audience growth while interesting, is not nearly as important. In advertising, the 18-35 demographic is important for a variety of reasons, and online is even more important.

First of all, the 18-35 demographic tends to be early adopters. These are the people who initially made facebook so popular. While Myspace was still signing up teenager who wanted a homepage with flashy stars and playboy bunnies, Facebook was gaining appeal to the key advertising demographics who wanted to run away from Myspace as fast as possible.  Facebook provided a unique feel and importantly, at that time, a limited audience of real friends, relatives and business partners. However, something has substantially changed with Facebook that is obviously affecting how this audience views facebook.

Simply, Facebook isn’t cool or interesting anymore. Everyone is on facebook, including people you’d rather not have anything to do with. While at one time, friends were often limited to family and close friends, its slowly becoming another Myspace where guys add as many hot girls as possible to their friends list. On top of that, if you do have over a few hundred friends, you run the risk of being overloaded with group requests, invites to parties and given pictures of a pink dogs or multi-colored roses. It’s so large and annoying that it’s like the rest of the internet now, and you need a search engine to even navigate it.

What exactly does this mean? It means simply that the early adopters, the decision makers, the consumers that make up the audiences that advertisers want to reach are slowly becoming uninterested in Facebook. Facebook, as a service, doesn’t really provide that much. Content wise, it tends to be ridiculous comments about what people are eating, where they are going, who they slept with, and worse… more and more of the “myspace” self-shots of underwear clad girls in the mirror. Facebook is becoming… Myspace!

Here is a video tutorial on how to promote cpa offers in Facebook using Facebook ads. How to choose the right demographics, bidding strategies, get your ads approve and much more.

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We’ve written several times recently about Facebook’s role in e-commerce. WebProNews spoke with Christian Taylor CEO of Payvment, which has been offering a Facebook storefront application to retailers since the beginning of November, and is now giving them a way to get people more interested in buying from them. It’s simple really – if a Facebook user comes across one of the retailers utilizing Payvment, they will be able to get discounts on merchandise for becoming a fan. That ought to drive some interest in Facebook e-commerce and user engagement with retail brands.

"As Facebook’s F8 conference approaches, many companies still wonder how they can transform Facebook from a "soft" relationship and marketing tool to something that will actually have an effect on their company’s bottom line.  For the first time, this new e-commerce solution will allow that to happen," Pavyment says.

Sidenote: A new study finds that questions businesses have about how they should be using social media have changed quite a bit within a year. Last year it was more about tactics. Now businesses want to know about ROI.
First, it’s important to understand how Payvment’s Facebook storefront app works. Unlike some of the other Facebook e-commerce apps out there, Payvment:

A. Doesn’t take users away from Facebook, and lets them pay via PayPal or credit card through PayPal (most likely Facebook credits as well before long)

B. Is completely free (in fact, Taylor tells me "it will always be free no matter what happens.")

C. Acts as a network of retailers from which customers can make multiple purchases across, all in one checkout process (money is then divided up among the retailers on the back-end)

D. Provides users with a way to discover additional retailers on Facebook as each retailer’s page provides a gateway to additional brand pages for shopping.

Now back to that new incentive feature. A retailer using Payvment can go in and simply set a certain percentage they want to offer as a discount in exchange for the user becoming a fan of the page. Here’s what a page utilizing the platform might look like to a fan and to a non-fan, respectively:

I raised the point that when a Facebook user "fans" a brand, Facebook automatically alerts that user’s friends that they have become a fan of said brand. I wondered if that might be looked upon as something of an endorsement, and if a fan is getting an incentive in the form of a discount to for being a "fan" of that brand, how would the FTC view that in light of its much-publicized guidelines on endorsements?

Taylor made the point that Payvment and its retailers aren’t actually giving the user gifts or paying them anything. They’re just taking money off for becoming a fan. He equates it to becoming a member of a club or joining a mailing list. Mailing lists don’t alert all of the friends of the person who signs up that they are fans, however. Taylor maintains that Payvment does not create such alerts, implying that this would be more on Facebook to address, if it were to be considered an issue at all. As we see more Facebook e-commerce platforms become available as I’m sure we will, and others copy this strategy (which also seems likely), this may indeed become something Facebook would want to address.

Either way, Payvment has a pretty interesting concept on its hands. "While Facebook has become an excellent platform to build or strengthen brand awareness and communities, companies and their enthusiastic fans have been unable to take that final step between being a fan and being a buyer," says Taylor.

The new version of Payvment’s Facebook e-commerce application lets Facebook users add comments and reviews to Payvment-enabled storefronts. The feature includes spam protection, so sellers can control inappropriate content in the comment and review section of their storefront.

Due to Facebook’s terms of use, Payvment users are not permitted to sell adult content, alcoholic beverages, tobacco product, ammunition/firearms, items that promote hate, criminal/terrorist activities, or items that infringe upon the rights of a third party.

On a related note, Facebook recently partnered with two offer providers so users can earn Credits without having to pay directly. As InsideFacebook’s Eric Eldon noted, "For users, this means another way to get Credits without paying — this may increase spending on Credits for social games and other applications on Facebook." (emphasis added) Taylor expects a lot of talk about Facebook Credits to come out of Facebook’s F8 Developer Conference this week, and he said that Payvment would definitely integrate Credits into its system.

Whether you are going to use an app like Payvment or not, it shows you that monetizing Facebook fans can be done, and if social media ROI is one of your concerns, here is a good example to look at. Again, I would expect this kind of thing to become more commonplace within the Facebook ecosystem, which is growing across the web in general.

Nice videos about monetizing Facebook. It seems like Facebook is controlling more and more of users’ online time, and that doesn’t appear to be on pace to change anytime soon. Facebook is already on the path to controlling more content, online retail, and online identification, and who knows what all announcements we’ll see come out of the company’s F8 developer conference this week? To what extent Facebook will dominate these aspects of our web use (it’s grown a great deal in search too by the way) is yet to be seen, but the point is, Facebook is giving users a lot more reasons to use it, and in some cases it’s not really even a conscious decision. See the recent South Park episode for a good illustration about how Facebook continues to suck more people in. Facebook is where the people are online.

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I’ve read in several threads in black hat forum post like you need FFAP, the extinct Facewizard (I sold a lot of that in facewizard.net ), thousands of accounts, pvas, a bunch of 100 workers filling profiles, buy ads, pay ads, sell your mother and more to get viral.

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Imagine if prior to launching your product you can recruit top affiliates to promote it for you. You will learn to track and find the top affiliate marketers in your niche. How to contact  them. Get their attention, seduce all of them to sell your product.

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For every project you start online you will need traffic. Without traffic you are wasting your time and effort. Here I will show you the number one place on the Web to get free press. How to put your ad swaps on autopilot. The power of social media partnerships. The number one traffic strategy you are not using. Some easy traffic tricks. How to automate your social media marketing. Creating perpetual traffic machines.

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Themes are among the most powerful features that can be used to customize a web site, especially in WordPress. Using custom themes you can brand your site for a particular corporate image, ensure standards compliance, and create easily navigable layouts. But most WordPress users still continue to use default themes as developing and deploying themes that are flexible and easily maintainable is not always straightforward.

It’s easy to create powerful and professional themes for your WordPress web site when you’ve got this book to hand. It provides clear, step-by-step instructions to create a robust and flexible WordPress theme, along with best practices for theme development. It will take you through the ins and outs of creating sophisticated professional themes for the WordPress personal publishing platform.

It reviews the best practices from development tools and setting up your WordPress sandbox, through design tips and suggestions, to setting up your theme’s template structure, coding markup, testing and debugging, to taking it live. The last three chapters are dedicated to additional tips, tricks, and various cookbook recipes for adding popular site enhancements to your WordPress theme designs using third-party plugins.

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Many people underestimate the power of yahoo answers and so did I, but then who doesn’t like instant cash just by writing a few lines of text rather than writing paragraph after paragraph of articles. If you’re anything like me then yahoo answers will prove to be very successful for you. It is literally as easy as ABC and even the black hat twist (separated at the end) I put on this will have you on the edge of your seat.

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People often talk about Niche Sites and Micro Niche Sites. In case you’re not familiar they’re basically talking about the size and focus (scope) of a particular site. For instance a niche site might be a site on female orgasms. It’ll have the main page which sells some products related to those and it’ll have a few other articles on particular such as G spot orgasm, Clit orgasms and various other myths.

Each of those pages will also typically sell a product or an offer related to them as well. A Micro Niche Site is very similar except its more focused such as the main page being solely on the G spot orgasm then a few supporting subpages on the same topic but all pushing the same product and offer. Since I love to confuse things I tend encompass all of these types of sites into the single Money Site term. This is because i technically consider every site no matter where it is in the empire’s scale a niche site because it does focus on a niche thus it is a niche site.

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